Agencies that are juggling several clients at once often have to balance tight deadlines, different brand requirements, different video formats, and a constant need for new content. Traditionally, creating a video would mean heavy editing suites, long revision cycles, and a stack of teammates coordinating shots, edits, approvals, and exports. Today, thanks to generative AI tools, agencies are able to drastically speed up that process and increase scale across clients without increasing costs exponentially, allowing them to improve quality and quantity in tandem.
In this post, we’ll dive into the major considerations for agencies considering AI-video tools — then review some of the best options. Chief among these is invideo, developed to suit the needs of multi-account agencies, but several very capable alternatives are targeted for particular types of agency workflows.
Why Agencies Need AI Video Generators
Before we dive into the tools, it’s worth clarifying what makes a good AI video solution for agencies:
1. Speed & Scale: With minimal editing by hand, agencies can produce more videos in a shorter period, which is especially important if you are managing several clients.
2. Client Flexibility: Enough creative control so the brand voice and aesthetic of each client are respected, but streamlined enough to avoid custom editing per minute.
3. Format Diversity: Videos should support different platforms-YouTube, LinkedIn, Instagram, TikTok-and different client objectives, including ads, explainers, UGC-style, and internal.
4. Low Skill Barrier: Many agencies do not want a specialist editor for each task; tools should enable non-editors, like copywriters and account managers, to be able to produce video.
5. Revisions & Collaboration: Client feedback, versioning, and fast turnaround matter. AI tools need to support collaboration and edits without full rebuilds.
With those criteria in mind, let’s examine how invideo and other tools deliver — and where they may require workarounds.
Overview of Tools
1. Invideo — Agency-Friendly All-Rounder
Invideo puts agency needs front and center. It enables users to input creative frames via text prompts and pull together full videos — script, visuals, voiceovers, even avatars — all in minutes, allowing them to create AI videos effortlessly.
Key Features:
- Text-to-Video Generation: Type in your concept and observe a video build itself, aligning the visuals with text prompts.
- Real-time Collaboration & Edits: Teams can make edits to videos through text instructions such as “delete scene”, “change voice”, or “speed up intro”.
- Voiceovers in more than 50 languages: perfect for agencies running global clients.
- Avatar Generation: Utilize digital presenters for internal or client-facing videos without filming.
- Web-based, No Download: Allows access to remote teams, BLENDs into agile workflows.
Why It Works for Agencies:
- With standardized workflows, multiple client videos can be rolled out simultaneously.
- Easy to customize per brand via prompts, rather than rebuilding from scratch.
- Ideal for rapid ads, explainers, internal training, and social posts across clients.
Considerations:
- While powerful, output sometimes needs minor fine-tuning for brand polish: color palettes, specific motion styles.
- Manual oversight might still be required for client-specific revisions based on very precise brand requirements.
- This will enable you to build agency templates around those workflows for the most value.
2. Kapwing — Fast Social Proof Video Supplier
Kapwing is great for agencies managing high-volume social content. It doesn’t have the full generative engine of invideo, but it does offer simplified workflows for turning audio + visual clips into short videos.
Highlights:
- Auto-caption and translate for social clips
- Easy export in different aspect ratios
- Lower cost per video for short-form content
Use-case: Great for churn-heavy clients needing reels, testimonials, or UGC-style edits quickly.
Limitations: Generative power is lower; less well-suited for full-concept videos in which you want AI to build visuals from scratch.
3. Veed.io — Simple Editor for Multi-Client Revisions
Veed.io boasts an easy-to-use interface with the potential for team collaboration and cloud editing. For agencies focusing on editing rather than full generation, Veed simplifies workflows.
Highlights:
- Clean timeline plus automatic cutting of silences
- Built-in subtitling and translation
- Team collaboration — comments, versioning
Use-case: Ideal for agencies that integrate existing footage provided by a client and need a quick turnaround for multiple edits across clients.
Limitations: Less text-to-video generation, relies more on raw footage.
4. Lightricks Videoleap / Beatleap — Mobile-Friendly Client Variants
For mobile-first campaigns or clients relying heavily on Instagram, Lightricks’ Videoleap and Beatleap shine with simplified beat-synced edits and mobile-friendly UI.
Highlights:
- Auto-sync visuals to beats, fast motion graphics
- Light learning curve for users accustomed to apps.
- Good for quick UGC content or influencer-driven client work.
Use-case: Great for “client posts” or plug-and-play influencer video edits.
Limitations: Less suited for polished agency work or multiple clients on long-form content.
Best Practices for Agencies Running Multiple Clients
- Create Standard Prompts: Create a library of prompts that you will reuse between clients regarding brand tone, visuals, and typical calls-to-action.
- Enable Split Export Settings: Export versions optimised for different platforms in one pass (vertical, horizontal, feed, story).
- Build Approval Workflow: Provide a way to collaborate within the platform to get client feedback and then lock versions.
- Track Usage & Credits: Some platforms charge per-video or per-credit; track usage per client to avoid budget surprises.
- Brand Compliance: Ensure AI output is aligned with client brand guides by establishing a set of prompt templates connected to brand assets.
- Repurposing: Take one base video and create multiple iterations using generative tools to fit every platform. Example lengths include 15-second, 30-second, and 60-second films.
Summary: Choosing the Right Tool for Your Agency
For agencies handling numerous clients across varied platforms, the choice of the right AI video creator app becomes one of finding a balance between speed and customization. Invideo stands out for offering true text-to-video generation, simplified workflows, avatars, voiceover, and high output scale-perfect when you need to deliver for many clients fast. Meanwhile, tools like Kapwing, Veed, and mobile editors fill important niches: social volume, client footage edits, and mobile campaigns.
Start with a pilot: pick one client, use a generative tool like invideo to build a workflow, then scale it across other clients. Over time, you’ll build a library of prompts, brand-specific workflows, and export templates that turn video production into a consistent, high-output asset in your agency’s toolkit.
If you’re interested in learning more about how invideo works and how to apply it to your agency stack, check out their product page here: Invideo – AI Video Generator. Equipped with the right tools and workflows, agencies can move from being bottlenecked with traditional editing to leading multiple-client video production at scale.
